Govanhill Baths Community Trust

Marketing and Campaign Manager- Community Shares


Job title: Marketing and Campaign Manager

Reporting to: Trust Manager

Staff reporting: Volunteers, sessional staff

Salary: £6,000  2 ½  days a week  (August 2017-  January 2018)

Based: Govanhill, Glasgow UK




Govanhill Baths Community Trust is embarking on an exciting new era in our history and we need an enthusiastic and experienced marketing and campaign expert to help.

This year, in order to raise the funds for capital works and to bring the facility into community control, we will be launching a community share offer with the support of Community Shares Scotland.

The role will involve working closely with the Trust Board and staff to achieve our goal of engaging a broad range of investors. The new Campaign and Marketing Manager, will oversee the fundraising strategy involving Crowd Funder and engage the local community in building a sustainable future for  Govanhill Baths after refurbishment. If you believe in our project, and have the skills to help, we want to hear from you.


Specific Tasks

Community Shares

Finalise Community Shares strategy for launch

Use different digital and offline tools to make the share offer accessible to everyone

Support the Trust in developing a member management system

Adapt to changing circumstances

Work with Community Shares Scotland and Crowdfunder to launch share

Engage staff in the plans and activities for the campaign



Build on relationships with existing Trust supporters and local networks

Work with a diverse community to explain new developments in the capital works plans

Develop new relationships with potential local investors

Seek ways to involve local people in the fundraising plans and activities

Reach new audiences with the Baths’ story



Implement and evaluate fun and creative marketing strategies for fundraising campaigns

Commission materials such as videos, infographics, leaflets, questionnaires, and banners

Manage online fundraising interfaces and branding

Ensure the website fundraising and communications information is up to date.


Strategy and Governance

Write reports to meet deadlines as needed

Manage and lead the identification of, and approaches to trusts and foundations that have not previously supported our work

Develop and maintain reporting and application systems

Work closely with Trust Manager to develop strong financial operations systems for managing incoming funds

Identify and submit applications for prizes and awards that will raise the profile of Govanhill Baths Community Trust



Advertise and recruit volunteers as required to support the functions of the fundraising team

Carry out volunteer training

Manage and supervise volunteers


Personal Specification


We are looking for an exceptional team player who has…

Experience running large fundraising campaigns with community-run organisations

Creative marketing and outreach ideas

Demonstrable ability to develop relationships with new investors

Experience of researching fundraising opportunities

Worked within the community sector in Scotland

Worked remotely with different team members

Track record of working alone to achieve targets

Previous experience of Community Shares (desirable)

Worked within a diverse community (desirable)


Skills and Competencies

Excellent written skills with the ability to produce concise and creative copy, whether for leaflets or annual reports

High standard of computer literacy (Microsoft office applications and online social media platforms)

Meticulous attention to detail, and an eye for anticipating risks

Demonstrable ability to plan and prioritise own workload with minimum supervision

Excellent communication and presentation skills required to build relationships with potential donors

Knowledge of UK Trusts and Foundations and Corporate giving in general, with a community focus in particular

Knowledge of contracts and VAT issues desirable.

Ability to demonstrate initiative and work well under pressure.

Ability to understand and generate budgets.

Ability to plan ahead and work within agreed timeframes

Willingness to work occasional evenings and weekends as required for fundraising campaign


If this sounds like you, please send a cover letter, CV, and two references by 5pm on 26th of July. Interviews will be on July 31st.