Govanhill Baths Community Trust
Marketing and Campaign Manager- Community Shares
Job title: Marketing and Campaign Manager
Reporting to: Trust Manager
Staff reporting: Volunteers, sessional staff
Salary: £6,000 2 ½ days a week (August 2017- January 2018)
Based: Govanhill, Glasgow UK
Govanhill Baths Community Trust is embarking on an exciting new era in our history and we need an enthusiastic and experienced marketing and campaign expert to help.
This year, in order to raise the funds for capital works and to bring the facility into community control, we will be launching a community share offer with the support of Community Shares Scotland.
The role will involve working closely with the Trust Board and staff to achieve our goal of engaging a broad range of investors. The new Campaign and Marketing Manager, will oversee the fundraising strategy involving Crowd Funder and engage the local community in building a sustainable future for Govanhill Baths after refurbishment. If you believe in our project, and have the skills to help, we want to hear from you.
Finalise Community Shares strategy for launch
Use different digital and offline tools to make the share offer accessible to everyone
Support the Trust in developing a member management system
Adapt to changing circumstances
Work with Community Shares Scotland and Crowdfunder to launch share
Engage staff in the plans and activities for the campaign
Build on relationships with existing Trust supporters and local networks
Work with a diverse community to explain new developments in the capital works plans
Develop new relationships with potential local investors
Seek ways to involve local people in the fundraising plans and activities
Reach new audiences with the Baths’ story
Implement and evaluate fun and creative marketing strategies for fundraising campaigns
Commission materials such as videos, infographics, leaflets, questionnaires, and banners
Manage online fundraising interfaces and branding
Ensure the website fundraising and communications information is up to date.
Strategy and Governance
Write reports to meet deadlines as needed
Manage and lead the identification of, and approaches to trusts and foundations that have not previously supported our work
Develop and maintain reporting and application systems
Work closely with Trust Manager to develop strong financial operations systems for managing incoming funds
Identify and submit applications for prizes and awards that will raise the profile of Govanhill Baths Community Trust
Advertise and recruit volunteers as required to support the functions of the fundraising team
Carry out volunteer training
Manage and supervise volunteers
We are looking for an exceptional team player who has…
Experience running large fundraising campaigns with community-run organisations
Creative marketing and outreach ideas
Demonstrable ability to develop relationships with new investors
Experience of researching fundraising opportunities
Worked within the community sector in Scotland
Worked remotely with different team members
Track record of working alone to achieve targets
Previous experience of Community Shares (desirable)
Worked within a diverse community (desirable)
Skills and Competencies
Excellent written skills with the ability to produce concise and creative copy, whether for leaflets or annual reports
High standard of computer literacy (Microsoft office applications and online social media platforms)
Meticulous attention to detail, and an eye for anticipating risks
Demonstrable ability to plan and prioritise own workload with minimum supervision
Excellent communication and presentation skills required to build relationships with potential donors
Knowledge of UK Trusts and Foundations and Corporate giving in general, with a community focus in particular
Knowledge of contracts and VAT issues desirable.
Ability to demonstrate initiative and work well under pressure.
Ability to understand and generate budgets.
Ability to plan ahead and work within agreed timeframes
Willingness to work occasional evenings and weekends as required for fundraising campaign
If this sounds like you, please send a cover letter, CV, and two references by 5pm on 26th of July. Interviews will be on July 31st.